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Idea Overview:
Take yourself on a date that won't disappoint. When you sign up to BookDate, you complete a questionnaire that helps us match you to the perfect book for you. Then we'll send it to await you at one of our partner hotels around the country, where there'll be a comfy chair reserved for you to curl up together with a complimentary drink for the perfect night out. (Or if you prefer, we can send it direct to you to enjoy at home.) No need for small talk, no dressing to impress, just quality time for you to lose yourself in a great book in a beautiful place for the perfect indulgent evening - and you can take your new book home with you not just for coffee, or even for a one-night stand, but for a satisfying long-term relationship... and they won't mind when you meet your next hot book date! Components: website with recommendation engine; partnerships with UK hotel chains; partnerships with trade publishers; promotional campaign (esp Instagram); trade association support.

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