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Idea Overview:
Jewellery - little bracelets (think Pandora) worn on bracelets or necklaces that demonstrate - subtly - sexual desire
Who might use it/where it might be used?:
Aimed at those who are comfortable with their sexuality - age is not a determinant.
The Market:
Business to Consumers (B2C)
Sector the idea belong to:
Clothing & Accessories
Why you think there is a demand for your idea?:
Sexual acceptance is commonplace. What's not to like?
Who would be the ideal customers?:
There is no age limit, but those who are comfortable with sex and sexuality are the perfect customers.
What ideas do you have to reach these customers?:
Partnering with a sex toy brand, Choosing Instagram influencers
How far have you developed this idea:
Created designs - attached Spoke to some potential partners - nothing yet
What – if any – feedback have you had for this idea so far?:
The response is 'a good idea, but not for us.'
What supporting material – if any - would you like to add to your proposal?:
See attached diagrams and presentation

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